THIS PRODUCT is difficult to locate in local stores for less than $12-$20.And where it does exist at lower prices? Stores like Kroger may or may not have it in stock. Whole Paycheck will have it for $17 but that's Whole Paycheck.OVERALL - This is a great product for frequent, year-round showering. And the value for the price paid from this seller is unbeatable.I keep 4-5 body wash products revolving in the shower at any given time.. And using Softened, Low Chlorine City Water, there's no comparison between the post-use, skin-softness from using this product COMPARED TO OTHER PRODUCTS.(Other products: Kroger & Equate "Sensitive Skin" body wash; Old Spice, Generic Old Spice, Ben Sherman, etc).OTHER REVIEWERS claim that this product is "diluted" and "smells awful."I've bought this product at big box stores on various occasions in the prior decade - and while I can't speak to the level of dilution - and I won't trounce on other reviewers' experience - II can attest that the product smells the same as always.From my experience, this product has never been a "Bath & Body Scented" Caliber Product.Instead, if boasts a kind of clinical, quasi medicinal scent to it.(if you want pretty-scented bath & body caliber stuff, try the other varieties from this brand. ALSO CONSIDER whether you're using City Water, Seasonal levels of Chlorine and/or Phosphorous, Untreated Well Water, and/or whether your water has regional smells. ex. "Iron Water" Smell from wells in Appalachian Regions )I will say that I feel & smell great AFTER using the product. No itching. No dried skin. And as an adult male in the Midwest's "Sweat Belt" - this is a really great body wash for frequent showering.This is my 3rd refill of this product.